by Hope
Ran an ad campaign for a “on the fence” client recent or rather, still.
I created the assets (graphics), copy, and determined the strategy. And I ran it. Starting with a $250/day budget. (Client pays add spend.)
To date, I’ve made them just over $72K with an ad spend of $2.7K. For a ROAS of nearly $27 for every $1 spent. Not too shabby.
To be honest, it is an easy product to sell, and I know this audience. Very well. So the psychology of the messaging and finding the right audience was easier than most of the campaigns I am charged with.
Today I received a phone call from the CEO of the company. He gave me a bonus – paid out as soon as our phone call was over. And has verbally agreed to an extension of my contract. Or rather a new contract with new deliverables.
It’s been a few years since I received a Bonus for my work. As far as I know, it’s not a common thing in the contractor world.
The Plan
So what am I going to do with it? I knew you would ask. (It’s $1,000 so I should end up with $600-700.)
Outside of taxes, gov fees, the entirety will go to savings. My dad and I have been talking. He’s kind of my accountability partner. And certainly who I bounce my ideas off of. It’s nice to have one of those after decades of doing things alone.
He would like me to get to $10K in my Ally savings account, $1K in my EF (easily accessible account, and then focus solely on paying off my remaining debt.
What do you all think of this plan?
If all goes well this month, I think I might hit those savings goals. Then turn my attention to my debt alone (outside of the auto-transfers to savings and investments totalling $125 per week.)
Thoughts?
Hope is a resourceful, solutions-driven online business manager with over two decades of experience helping clients streamline operations, manage projects, and grow their businesses through digital marketing and technology.
But life has a way of rewriting your plans.
A year ago, Hope made the decision to move in with her aging parents full time – a season she wouldn’t trade, even as it came with its own financial and emotional weight. Earlier this year, she lost her mother, and is now walking the tender, disorienting path of grief while learning what “forward” looks like from here.
Hope came to the Blogging Away Debt community in 2015 as a single mom raising five foster and adoptive children. She’s written through job changes, financial setbacks, and the bittersweet transition to an empty nest. Her kids are finding their footing in the world now – and so is she.
Rooted in faith and fueled by the same perseverance she’s brought to every hard season, Hope is ready to face her finances with fresh eyes and an honest pen. She believes that clarity, courage, and community can change the trajectory of anyone’s story including her own.
She lives in Austin, TX with her dad, loves adventures with her dog Addie, and is figuring out, one step at a time, what this next chapter is meant to be.
