by Susan Paige
Leveraging social media to grow your online audience as an influencer can be profitable. Especially for bloggers who already have a decent audience base. One of the best social channels to conquer as a blogger is YouTube.
YouTube is the second largest search engine in the world. There are two billion active monthly YouTube users. And not all YouTube users are consuming video content. They are also posting videos within a niche to boost YouTube influencer status.
Knowing how to make money on YouTube is actually pretty simple. However, you need to have a sizable subscriber count. As a blogger with an audience, you can quickly net subscribers, since your blog audience will surely check out your videos.
The following steps to turn your blogs into YouTube videos can get you moving in the right direction. Let’s dive in!
Step #1: Choose The Right Blog Post To Turn Into A Video
This is probably the easiest step, but there are a few essentials for choosing a blog post to turn into a YouTube video. The key to this step is to pull up Google Analytics to identify your best performing blogs (if you don’t already know what blogs perform best).
You are looking for blog posts with the highest traffic. Pick out your top ten best performing blogs and move the URLs to an excel or Google Sheet. One thing to remember is that you want blogs that are still performing well today, because this content is still in high demand.
Step #2: Identify Top Keywords For The Blog
Once you have made your top performing blog list, choose one. Next, you need to identify the top keywords for that blog post. You can use Google Analytics, or you can use a platform like Ahrefs or SEMrush to see the top keywords for the blog post.
This is an important step, because you will be using these keywords in your YouTube video title and description. You may even want to see what keywords are performing well for the topic that you may have missed using Google Keyword Planner. Once you have up to 10 keywords, type them in the excel or Google sheet next to the blog URL.
Step #3: Create A YouTube Video Storyboard Using The Blog Content
A storyboard is a way to arrange the flow of your YouTube video. This is easy since you already have plenty of content from the blog. You can think of this step like making a script for the video.
There are storyboard platforms you can use to make this step easier, like Canva or Storyboarder. You can also make a short script with images supporting your blog content via PowerPoint. The important part of this is to get organized so you can shoot a clear and concise YouTube video.
Step #4: Decide If You Want To Be On Camera
This is a very important step when it comes to turning your blogs into YouTube videos. Deciding to be on camera is a big step. If you’re not comfortable with being in front of a camera and talking to your audience, it’s ok. You can still create a great YouTube video.
Instead of being the main focal point in your YouTube video, choose images for each section of your video. If you are talking about traveling, you can use images of the destination of interest. Then you can overlay important points as text over the images.
One important note is that you need to use as small images as possible. Not small on the screen, but small image size. This is critical, because if your images are too big, your YouTube video will be too heavy.
Once you have your images ready, you can organize them in PowerPoint slides, adding and editing as needed with a video editor platform like OpenShot or Lightworks.
Step #5: Create Your Video Content On YouTube
Uploading your video content is the final step to turn your blogs into YouTube videos and grow your social influence. If you don’t have a YouTube account, you’ll need to set one up. You can also create one separate from your personal viewing one.
Adding a video to YouTube is actually pretty easy. You can even add subtitles, since you already have the text from the blog post. Once created and uploaded, simply publish and you are on your way to being a YouTube influencer.
Wrapping Up . . .
The above steps to turn your blogs into YouTube videos will get you going in the right direction. From choosing the right blog post to uploading your video to YouTube, the effort is definitely worth it. There are billions of users ready to consume your content and subscribe. Leverage social and grow your influencer status today.