Over the years I have bought numerous courses, tools, and whatnots in my pursuit of entrepreneurship. If I had to ballpark a number it would be close to $10,000 in the last ten years. That is a crazy high amount of money. What makes it even more crazy, is that for the most part none of these helped my career.
Recently I heard of Shiny Object Syndrome, and it quickly resonated with me. Simply because I had this in the past and it is something I deal with even to this day. What is Shiny Object Syndrome, the best definition I found was from Joel Runyon over at Impossible.
“Shiny Object Syndrome (Objectivius Shinium Syndromus) is defined as the attraction to objects that exhibit a glassy, polished, gleaming or otherwise shiny appearance. Something as simple as a reflection in your peripheral vision may easily distract your attention. Over time, you’ll find that your attention to said object is directly correlated to it’s shininess and your attention fades as the shininess wears off”
My problem was that in the past I didn’t know what I wanted to do online. I made my first dollar online back in 2004, making signature tags for forum participants. Have a look at some of the stuff that I did back in the day. This then migrated to making signature tags and email templates for an application called Incredimail, which is a application that is similar to Microsoft Outlook and Apple Mail. This was my first side hustle, where I brought in $500-$1000 a month, charging $1 for the customized signature tag. It was also the place where I made my first website. I honestly loved doing this, but belonging to 100 yahoo groups and getting over 1000 emails a day was a little rough.
From this experience brought my love for entrepreneurship. That is where I started my journey down the rabbit hole. I dabbled in everything online… from e-commerce & dropshipping to google adsense and affiliate marketing.
I am certain that if I stuck with just one or two of these, I would be in a different place than I am today. I had SOS bad. I would jump to whatever was new or exciting. I would buy a “guru’s” latest product, start it and never finish it.
This process was a never ending cycle even to this day, as the old “gurus” left new ones arrived and I ended up buying more products. Well this post here is a declaration that this STOPS NOW!
One of my favorite people I follow online is John Lee Dumas from the award winning podcast Entrepreneur on Fire (which I listen to religiously) has a saying that I fell in love with.
Follow One Course Until Success
This is my new mantra.
Now you might be wondering what this has to do with my debt journey. Mostly it doesn’t, but in a way it does. I am going to focus on more of my money making skills and stop pursuing the Shiny Object. By doing this, I believe I can double my income in the next year. I will try to use the courses/books I already own before resorting to buying new ones.