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From ING Direct – Bank Fees are Like Financial Wedgies


I was snooping around the ING Direct website a little bit today, and I came across the page that lists their current outdoor advertising. I got a kick out of some of the slogans they are using for their savings account so I thought I would share my favorites:

“Bank fees are like financial wedgies.”

“Bank fees. Like a screen door on a submarine.”

You can click here to see all of them.

We’ve been fortunate because our current banking institutions do not charge fees for normal everyday use. But in the past we did have a savings account that earned interest, but would charge us a fee when the account dropped below a certain balance (which it sometimes did). Needless to say, we no longer bank with them.

No more financial wedgies for us LOL 🙂


  • Reply Sherri |

    Important to note that the APY on ING accounts has dropped twice in the past few days…currently at 3.65%. I opened my account about 2-3 weeks ago (with a referral link from your site!) and it was 4.10% at that time.

    Darn economy.

  • Reply Tricia |

    Hi Sherri – thanks for using my referral 🙂

    It looks like the ripple effect is taking place. Virtual Bank is now at 3.25%!

  • Reply BankerWithBalls |

    After “Bank fees are like financial wedgies” my personal favorites are “Oh my, what big pockets you have!” and “Mattresses are not for saving.” Glad others think they are funny too.

So, what do you think ?