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Small Business Saturday

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Do you participate in Black Friday shopping, Cyber Monday or even Small Business Saturday? Traditionally, I have not paid the slightest attention to these “holidays.” In fact, I tend to avoid them as a cost saving measure. (The same with Tax Free Weekend.)

But, I am working on being more strategic as a small business owner, and want to take advantage of the marketing opportunities these “shopping days” give me. Since I don’t have a physical product, I am not sure how to use it to my advantage.

Upcoming “Shopping” Holidays

Saturday, November 30 – Small Business Saturday

Friday, November 29 – Black Friday

Monday, December 2 – Cyber Monday

Worth It for a Business Owner

I would love your input…

I offer a variety of services…some as hourly packages, some as one off consultations and then web design and refreshes. I thought I might offer special pricing on each type of service.

I could even offer a “new customer” special as well. Just brainstorming…

What do you think? Do specials that businesses offer  during these “holidays” tempt you? Do you think it’s worth the effort to come up with something? Or money to advertise it? (Outside of my existing mailing lists, of course.)

And do you think that as a service business versus physical product that using these “holidays” is a good marketing move? I’m working on some marketing campaign assets now for a variety of my clients, so thought I would take the time to make some for myself as well. And I would love to hear your feedback.

 


When You Get a Reputation – Side Gig Booming

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Evidently I’ve gotten a pretty good reputation as a substitute teacher. I’m now booking 1-2 days a week – woot, woot! After taxes, I bring in about $69 per day. And I’ve finally worked it out with my day job so it doesn’t mess too much up.

I’m only taking regular sub jobs on Tuesdays and Thursdays. This leaves the rest of the week open for calls with clients. For teachers I have subbed for before, I’m taking note of their planning periods, so if they do need me on a day when I have calls, I can make sure their planning period and my call schedule are aligned before I take it.

It’s a win-win!

And I do really enjoy subbing. Even those classes where I actually have to teach, I can get my work done during the planning period and lunch time.

I think if things were different I might even consider going back and getting a teaching certificate. But I think all the red tape and standards would be very discouraging to me. I’m much more of a do my own thing, my own way kind of teacher. From what I’ve seen, the school systems do not encourage or appreciate that style…which I do understand. But that would take the joy out of it for me.

I’m still hoping to pick up some side gigs on Rover.com but no bites yet. I think that may be something else I explore someday…boarding dogs at my home. I would need a fenced yard for that. But maybe someday…

 


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