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Here’s How to Engage Your Audience Online


Whether you’re a business or other brand, by now you know that online is where the money is. This means that if you want to grow and expand, you’ll have to find a way to engage your audience online. If you can do this, you have a great chance of making an impression and building a loyal following that will be well worth your time and money. If you’re not sure of the steps to take in order to engage your audience online, have a look at the helpful tips below.

Ensure Your Equipment Works as it Should

To start with, it’s important for you to make sure that all your equipment works the way that it should. This involves testing everything you’ll use to be sure that it works. One of the easiest ways to lose the attention of your audience is to be inaudible or unclear on the screen. Sharing audio, video, and even images that are bad quality is one of the fastest ways to lose the attention of your audience. This may come at a steep price for you since the most engaged audiences spend 76 times more on products and services they see advertised online, according to High Rock Studios.

Keep Things Simple

Next, you don’t want to run the risk of boring your audience with complex statements and convoluted ideas. With most people’s attention spans getting shorter each day, the best thing that you can do is to keep things simple. If you can say something in five words, for example, there’s no use in adding more words to the mix. In fact, one of the most important pieces of advice that people running websites or social media handles is to keep things as simple as possible.

If you need to put across facts as well, it’s a good idea to put them across in a language that’s extremely easy for your audience to digest. For example, a study done by Pew Research Center found that a mere 2% of federal criminal defendants end up in the courtroom. Of these, 83% face convictions in the end. This is something that should be simplified to a single statement so that it’s easier for an audience to digest and move on to the next topic.

Make Use of Polling

Another way you can keep your online audience engaged is by using polls. With a poll, you give your audience the chance to have an input in the matter that you’re discussing. There are many free tools and plugins that make it possible for you to hold a poll. Make use of them so that you can get the most out of the audience that you’d like to engage with.

Keep in mind that this is also something that can be applied in the workplace with employees. That’s because 54% of employees say that they’re psychologically unattached to their work and therefore do the minimum, according to JB Coaches. You don’t want this for your business as it translates to lower productivity and a higher likelihood of losing employees.

Send Previews and Reminders

Last but not least, if you intend to have a presentation or something similar, it’s important to remind those who are going to attend. Send reminders to them to make sure that they don’t forget, either through emails or in the form of text messages. You can also take things a step further and send a preview of any material that you’re going to use. This should familiarize the attendees with what you’ll cover and make it easier for them to follow along with what you’ll be presenting.

With these methods, you may have more success in engaging your audience online. Remember that it may take a few trials to find out the perfect method for your specific audience because audiences differ. The time and money invested in finding this out will prove to be worth it for you in the end.

So, what do you think ?