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Small Business Saturday


Do you participate in Black Friday shopping, Cyber Monday or even Small Business Saturday? Traditionally, I have not paid the slightest attention to these “holidays.” In fact, I tend to avoid them as a cost saving measure. (The same with Tax Free Weekend.)

But, I am working on being more strategic as a small business owner, and want to take advantage of the marketing opportunities these “shopping days” give me. Since I don’t have a physical product, I am not sure how to use it to my advantage.

Upcoming “Shopping” Holidays

Saturday, November 30 – Small Business Saturday

Friday, November 29 – Black Friday

Monday, December 2 – Cyber Monday

Worth It for a Business Owner

I would love your input…

I offer a variety of services…some as hourly packages, some as one off consultations and then web design and refreshes. I thought I might offer special pricing on each type of service.

I could even offer a “new customer” special as well. Just brainstorming…

What do you think? Do specials that businesses offer  during these “holidays” tempt you? Do you think it’s worth the effort to come up with something? Or money to advertise it? (Outside of my existing mailing lists, of course.)

And do you think that as a service business versus physical product that using these “holidays” is a good marketing move? I’m working on some marketing campaign assets now for a variety of my clients, so thought I would take the time to make some for myself as well. And I would love to hear your feedback.


One Comment

  • Reply Joe |

    It’s going to be very difficult to offer informed advice as the best decision really requires knowing a lot more about the details of your business than we have. But, based on my rough understanding from posts you made a few months ago, it seems that recently your challenge has not been so much in finding clients/billable hours, rather juggling all the work you already have. In that light, and in line with the suggestion I made at the time, offering a discount on your rate/services seems like a decision that would be counter productive.
    One “sketchy” way to do it would be to raise your rates and then offer the current rate as the “discounted rate”. Plenty of companies do this or the equivalent (e.g. Amazon for many of their Prime Day “deals”), and it may even be appropriate if you are planning on raising your rates anyway. (Perhaps offer existing clients an opportunity to lock in a period of time at the old rate).

So, what do you think ?