A Sign of the Times – Hyundai Assurance

I just caught a commercial on TV. Hyundai is offering a different kind of “assurance” program. You can buy or lease any Hyundai and if you lose your job within a year you can return the car.

Link

To think that our economy is so shaky that a car dealership is using lack of income stability as a way to sell cars…well, I guess it’s a sign of the times.

Posted by Tricia on January 15, 2009 at 10:02 PM in General Personal Finance | 5 Comments »
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Christy responded:
Posted: January 15th, 2009 at 10:07 pm
We were marveling at that ad too.

It’s marketing genius really, and a new economic stimulus of sorts.
Erin responded:
Posted: January 15th, 2009 at 11:44 pm
i know i couldnt believe that when i heard it! I wonder if thats just in the states, or canada as well?
Tricia responded:
Posted: January 16th, 2009 at 7:20 am
It isn’t specific on the website. They do have the vague “at participating dealers only.”
Emily C responded:
Posted: January 16th, 2009 at 10:54 am
I say — support those dealerships – come on everyone – let’s send a message that finally – some company gets it. I own a Hyundia Sonata- 2001 – bought used at 97,000 miles – it is now at 110,000 miles – only changed the oil and one front break job. Sweetest car we have ever owned, great on gas, terrific sound system, never in the shop. Starts everyday – today in Chicago -30 below and we don’t have a garage!!!!If you are considering a car purchase this year – this car/ and car company is for you! Emily C
Kev responded:
Posted: January 18th, 2009 at 9:57 am
It has been my experience with Hyundai that you will want to return the car in less than a year – whether you lose your job or not. They are crap.