by Susan Paige
Crafting no longer elicits images of a granny knitting in rocking chair—not that there’s anything wrong with that! It’s just that working with our hands to create jewelry, pottery, and more has become more of a hip venture that young and old people alike have begun to pursue.
If you’ve gotten caught up in the zeitgeist and actually think you’ve got a knack for it, you might be considering taking it to the next level. Looking for suggestions on how to start your own crafting business? Read on for tips.
Become a Master of Something, Not a Jack of All Crafts
You don’t have to adhere only to making bracelets or crafting candles, but you should home in on a few of your specialties and perfect those before you try selling other things.
Not only will this help you to become an expert in creating certain kinds of crafts, but it also helps you to market yourself more effectively. You can zero in on your demographic and use social media to reach people searching for your offerings.
Hold Yourself Accountable
When you’re in business for yourself, it’s much easier to let things go by the wayside. And it’s far too easy to let a day go by without even honing your craft. Don’t let this happen, particularly when you’re getting started.
Create regular work hours for yourself. Set yourself up to be as productive as possible in your environment. Use project management software to track your goals. If you have a business partner, reach out to him or her every time you’ve checked something off your to-do list.
This is no time to be lazy, as owning your own business isn’t just about doing something you love … it’s also about having the discipline to make it thrive.
Keep Track of Your Supplies
Again, this is something all business owners need to mind, and crafting people probably even more so than the average worker.
Without your molding silicone, foam brushes, X-acto knives, or whatever it is you use to craft your masterpieces, you’re out of business … literally and figuratively. Always make sure you stay ahead of your inventory needs, and see if you can even work some deals with suppliers for buying in bulk.
Because you could very well end up selling directly to consumers via your own website and/or sites like Etsy.com, customers might feel like you owe them personal details about yourself.
Feel free to include a bio on your page so that they can find out more about you without having to get too involved. That way, you can keep your interactions with customers restricted to business transactions. You don’t have to be unfriendly, but you do want to maintain the proper boundaries.
Make Sure Your Photos Are Perfect
When selling crafts, the importance of having engaging and inviting photos cannot be overstated. As Jess Van Den of CreateAndThrive.com says, “When you sell online, your photos will make or break your business. The photo is the first thing that captures the eye, and usually the largest part of the decision-making process when all is said and done.”
If you don’t think you can manage this yourself, make sure to hire a professional photographer that can capture the beauty of your products in the most perfect way.
Learn How to Sell Yourself and Your Products
You could be an amazing jewelry creator or a pottery-making guru, but if you don’t know the first thing about how to use social media or how to advertise, you’re dead in the water.
If you have the financial means, outsource this to a marketing company. Yes, it’s that important. If you don’t, however, there are plenty of online classes you can take; learn how to launch a website, blog, and how to use social media to reach your target demographic. Make sure you have prompts on your website that require visitors to sign up on your mailing list, too. Pro Tip: You can also entice them with sales and other promotions.
Whether you have your sights on being the next Martha Stewart or you’re looking for more of a side hustle, these tips on starting your own crafting business are on point—no pun intended.
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