From ING Direct – Bank Fees are Like Financial Wedgies

I was snooping around the ING Direct website a little bit today, and I came across the page that lists their current outdoor advertising. I got a kick out of some of the slogans they are using for their savings account so I thought I would share my favorites:

“Bank fees are like financial wedgies.”

“Bank fees. Like a screen door on a submarine.”

You can click here to see all of them.

We’ve been fortunate because our current banking institutions do not charge fees for normal everyday use. But in the past we did have a savings account that earned interest, but would charge us a fee when the account dropped below a certain balance (which it sometimes did). Needless to say, we no longer bank with them.

No more financial wedgies for us LOL

Posted by Tricia on January 26, 2008 at 12:15 PM in Saving Money | 7 Comments »
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Sherri responded:
Posted: January 26th, 2008 at 12:32 pm
Important to note that the APY on ING accounts has dropped twice in the past few days…currently at 3.65%. I opened my account about 2-3 weeks ago (with a referral link from your site!) and it was 4.10% at that time.

Darn economy.
Tricia responded:
Posted: January 26th, 2008 at 1:15 pm
Hi Sherri – thanks for using my referral

It looks like the ripple effect is taking place. Virtual Bank is now at 3.25%!
Mrs. Micah responded:
Posted: January 26th, 2008 at 3:19 pm
Lol, thanks for sharing that! The wedgie metaphor is so apt, since they’re always sneaking up on you.
Young responded:
Posted: January 27th, 2008 at 1:57 am
I love the fact that ING is not only really user-friendly, they’re also informative and funny at times!
BankerWithBalls responded:
Posted: January 28th, 2008 at 12:34 pm
After â€œBank fees are like financial wedgies” my personal favorites are “Oh my, what big pockets you have!” and “Mattresses are not for saving.” Glad others think they are funny too.
Abstract Annie responded:
Posted: January 29th, 2008 at 12:27 pm
Could be why ING have got over 20million customers worldwide! That human touch is very important – and so is a sense of humour!
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Posted: February 28th, 2008 at 10:55 pm
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